In Control

I just received an email from a US technical magazine publisher asking me to buy some advertising space (this is a magazine we advertised in during 2004/05). Here's my reply:

Hi Kelli,

Frankly, we spent $xxK on print advertising in 2005, with no measurable return. We are now using Google AdWords at a simlar spend rate with much better results.

Sad for the print media (my father was a newspaper photographer so I have a touch of printer's ink in my veins), but that's what's happening.

Google replaces Gutenberg! (Could be a story in there!)

Significant indicator: I used Google to check the spelling of Guthenberg (sic).

If you run a small business, have you considered the dangers of losing a key employee? This brief article in the online newsletter Get to the Point is a must-read! It's written from the point of view of a sales force, but applies equally to any area of your business.